Honest comparison · Updated March 2026
MAYORDOMOLocal vs BrightLocal
MAYORDOMOLocal and BrightLocal are both local SEO tools, but they're built for different people. BrightLocal is an agency platform for managing dozens of client locations. MAYORDOMOLocal is a business-owner tool that audits your website, explains issues in plain English, and gives you a priority action plan — from £49/mo with a free scan and no signup.
The short version
MAYORDOMOLocal
Built for business owners. Plain-English SEO audit, priority fix plan, historical tracking. From £49/mo all-inclusive. Free scan, no signup.
BrightLocal
Built for SEO agencies. Powerful multi-location tools, citation management, review campaigns. Starts at £39/mo plus pay-per-action extras.
Sound familiar?
BrightLocal has been around since 2008 and is well-respected in local SEO. But it was built for agencies, not the person who actually runs the business. If any of these ring true, you're not alone:
"It's built for my agency, not for me"
Multi-location dashboards, client reporting, white-label features — great if you're managing 50 clients, overwhelming if you're managing one business.
"The pricing gets confusing"
Base subscription plus citation credits at £2.40 each, plus higher tiers for review management. It's hard to know what you'll actually pay each month.
"It shows me problems but not what to do about them"
BrightLocal gives you data — lots of it. But which issue matters most? What should you fix first? If you're not an SEO professional, the data just sits there.
"The interface feels dated"
Reviewers on G2 and Capterra consistently mention a steep learning curve and a UI that hasn't kept pace with modern tools.
What changes when the tool is built for you
Results you can actually read
Every issue comes with a plain-English explanation and step-by-step fix instructions. No jargon, no guesswork. You'll know what's broken and exactly how to sort it.
£49/mo. That's it.
Starter is £49/mo, Pro is £99/mo. No per-credit fees, no pay-per-action extras, no surprise charges on your statement. Cancel any time. 30-day money-back guarantee.
Are you #3 or #30 in your area?
We scan every business like yours nearby and rank them by SEO score. You'll see exactly where you stand — not just against competitors you pick, but against everyone. BrightLocal only compares you to competitors you manually add.
One link. Your developer sees everything.
Send a magic link and your web developer gets full access to your audit — no account needed, no screenshots, no PDFs, no back-and-forth. They see what's broken and in what order to fix it.
Show up when people ask AI
More people are asking ChatGPT, Google AI, and Perplexity for local recommendations. Pro makes sure your business is the one they mention. BrightLocal doesn't offer this at any price.
No credits, no extras, no surprises
BrightLocal
MAYORDOMOLocal
Feature-by-feature comparison
| Feature | MAYORDOMOLocal | BrightLocal |
|---|---|---|
| Starting price | £49/mo (all-inclusive) | £39/mo + pay-per-action extras |
| Free scan (no signup) | ✓ (top 3 issues free) | ✗ (14-day trial only) |
| Built for | Business owners | Agencies & marketers |
| Plain-English results | ✓ | ✗ |
| Priority action plan | ✓ | ✗ |
| Historical tracking | Included from Starter | Included |
| Gamified fixes | ✓ (mark fixes, earn points) | ✗ |
| Competitor benchmarking | Pro (£99/mo) | Track plan (£39/mo) |
| Sector league tables | ✓ (auto-ranked against your industry) | ✗ |
| Listing management | Coming soon | Manage plan (£49/mo) |
| Review management | Coming soon | Grow plan (£59/mo) |
| Citation building | — | £2.40/credit (extra cost) |
| Share with your developer | ✓ (magic link, full access) | ✗ |
| AI SEO optimisation | Pro (£99/mo) | ✗ |
| PDF reports | Pro (£99/mo) | All plans |
| Re-scans | 1–4/month | Automated |
| Cancel any time | ✓ (no hassle) | ✓ |
| Money-back guarantee | 30 days | ✗ |
Which one is right for you?
Choose MAYORDOMOLocal if you…
- Run a single business and want to fix your own SEO
- Want plain-English results, not SEO jargon
- Want to see how your website ranks against others in your sector and area
- Need a priority action plan — not just a list of problems
- Want simple, predictable pricing with no extras
- Want to try before you pay (free scan, 30-day guarantee)
- Like ticking things off — mark fixes as done, earn points, clear clutter
- Care about showing up in AI search results
Choose BrightLocal if you…
- Manage SEO for multiple client locations
- Need citation building and listing management today
- Are an SEO professional comfortable with technical dashboards
Common questions
Is MAYORDOMOLocal a direct replacement for BrightLocal?
Not entirely. BrightLocal is built for agencies managing multiple client locations — it has listing management, review campaigns, and citation building. MAYORDOMOLocal is built for business owners who want to understand and fix their own SEO. If you're a single-location business using BrightLocal mainly for audits and tracking, you'll find us simpler, clearer, and better value. If you need multi-location agency tools, BrightLocal may still be the better fit.
What does BrightLocal have that you don't?
Listing management (syncing your business info across directories) and citation building. We're adding NAP alignment and review management soon, but right now our focus is on making your website's SEO as strong as possible — with results you can actually understand and act on.
What do you have that BrightLocal doesn't?
A free scan with no signup, plain-English results with fix instructions, a priority action plan ranked by impact, gamified fix tracking (mark issues as fixed to earn points and clear clutter from your dashboard), magic links to share your full report with your web developer, AI SEO optimisation (Pro), and a 30-day money-back guarantee. We also don't charge per-action fees on top of your subscription.
How much does BrightLocal actually cost?
BrightLocal starts at £39/mo for their Track plan, but citation building costs £2.40 per credit on top. If you need review management, that's £59/mo. And if you need listing management plus reviews, you're at £59/mo plus citation credits. With MAYORDOMOLocal, your subscription covers everything — no surprise extras.
Can I try MAYORDOMOLocal before paying?
Yes — run a free scan from our homepage with no signup required. You'll see your top 3 issues in about 30 seconds. Paid plans unlock the full audit with fix instructions and tracking. No credit card, no trial period, no strings.
What is AI SEO optimisation?
Our Pro plan includes AI search optimisation — making sure your business shows up when people ask ChatGPT, Google AI, or Perplexity for recommendations. BrightLocal doesn't offer this at any price.
See it for yourself
30 seconds. Your top 3 issues.
No signup required.
Run a free scan right now and see what's holding your website back. If everything looks perfect, you won't need us. Most businesses find something they didn't know about.
Free scan with no signup · 30-day money-back guarantee · Cancel any time
How we score your SEO · Full pricing details · About MAYORDOMOLocal